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| Life begins at thirty? Words and pics: Andy
There
is a lot to be said for being in the right place at the right time.
The right place on this occasion was the Hard Rock in Manchester,
the right time was about an hour before HOG chapters from across
England and Scotland descended to celebrate the Hard Rock's thirtieth
Birthday on June 8th 2001.

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We
just happened to be in Manchester taking photos anyway, and just happened
to be on the Buell too, which added a little variety to the massed ranks
of Harleys of most shapes and sizes.
There's
a nice symbiotic relationship between Harley-Davidson and the Hard Rock:
neither company is known for selling itself short and understand the benefits
of promotion, and both have rock
solid brand images which dove-tail nicely together – and should continue
to do so happily at least until Harley-Davidson export their own eateries
more widely, and even then there is nothing wrong with a little healthy
competition. This relationship manifests itself with a number of HOG chapters
using their local Hard Rock for monthly meetings, as well as arranging
joint events like this which bring people together to mutual benefit,
and to the benefit of preferred charities: in this case, Muscular Dystrophy.
On
this occasion everything centred around the Hard Rock's restaurants in
London and Edinburgh for breakfast, with diners from both sites converging
on Manchester for late afternoon for an entrance en masse. It took a full
half an hour to get the bikes parked up, and to get the owners away from
them and into the Café to partake of the Hard Rock hospitality.
The
Hard Rock in central Manchester's Printworks building, close to the heart
of the rejuvenated city, allocated its upper seating area to the HOG run
and
soon started bringing out trays of ribs and dispensing a cold beer or
two, courtesy of the Miller Brewery. Early festivities, and the announcement
of the total of the charity cheque over, a quick ride round the city back
to respective hotels was called for, to put on party frocks for a heavier
session in the evening.
The
Rainy City chapter ferried the out-of-towners in and out of the city,
but the most visible group were the Scots contingent in flamboyant mode.
The Cross of St Andrew was
very much in evidence among the HOG flags, and a high percentage of kilts
elicited gasps from the assembled groups of commuters and tourists, and
a few winces from those of us who have had occasion to be glad of our
leathers when used in anger. It was as much show as anything, and the
ride-in had actually been from the hotel to the Hard Rock.
So what was it all about then?
Well,
it was 30 years ago that the Hard Rock café opened its doors in London
for the first time, and it was deemed to be an appropriate way to celebrate.
It
was marked by special pin-badges, and the original idea was to give pin
badges at each of the three sites involved as a memento,
but ultimately all three were given in a presentation case to all those
assembled: the three individual badges combining to form a single – and
larger – map of mainland UK.
The run itself generated £697 for Muscular Dystrophy which the Hard Rock bumped
up to an even thousand quid for good measure so by the time it was all over a good cause had benefited, the folk of Manchester had enjoyed the spectacle of the ranked masses of Harleys, the riders got a good feed, a party and a run out, and the Hard Rock got to celebrate its birthday in grand style. Not a bad day's work, all round.
Makes
a Kinder Surprise's chocolate, toy and a surprise look
a little cheap.
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