Rich King is a figment of his own imagination: if he didn't exist it would be necessary to invent him. Father to Gruf, nob the Destroyer and the Righteous Brothers, his artistic talents are unquestionable ... but his grasp on reality is tenuous. A lifetime, lifestyle biker, Rich has stamped his character on just about every custom bike magazine that has sullied these shores, with one or two notable exceptions - which sank without trace. A coincidence? We don't think so!